DRW Rules & Standards

The Dearborn Restaurant Week Rules and Standards have been created in order to assure fairness among all participants involved. If a restaurant does not follow these rules, they will not be invited to participate in future promotions.

Restaurant Week is not just about a discounted lunch or dinner; it is about creating a dining experience, and in doing so, it is imperative that our participating restaurants adhere to the Dearborn Restaurant Week promotion standards that reflect excellence in:

• Level of Service.

• Diversity of Menu.

• Quality of Ingredients.

• Overall Experience.

Requirements of Participating Restaurants

• Participating restaurants must offer the three-course or equivalent prix-fixe menu for either lunch, dinner or both during the normal operation hours for the selected service, lunch/dinner, for the entire promotional period of seven days.

• Participating restaurants must provide a PDF version of their designated Restaurant Week menu to be posted on the official Restaurant Week website.

• Participating restaurants must complete the post-promotion survey to provide feedback on the promotion.

• Participating restaurants must have a website.

• Participating restaurants must submit payment at sign up.

Pricing Guidelines

• Fixed-price 3-course meal for $15-$25-$40, can also offer 2 for 1 on any fixed price meal.

• This variable price point allows restaurants to price their menus’ accordingly. Menu items do not have to come from the restaurant’s regular menu, but should be representative of the restaurant’s style of cooking. As an example, restaurants whose normal ﬁxed price menu is above $40, create a special menu for Restaurant Week for $40.

Participation Fee ($300) and Benefits of Dearborn Restaurant Week

• Listing and profile page on the dearbornrestaurantweek.com website.

• Exposure to thousands of visitors through DBRW and social media channels.

• Exposure of event in radio, billboards, and digital media outlets.

• Opportunity to celebrate food and dining within the Dearborn Community.

• Access to a Restaurateur Media Kit, including limited-time rights to utilize the Dearborn Restaurant Week logo and name for printed menus and advertisements.

• Complimentary invitation for two to attend the Dearborn Restaurant Week Kick-Off event to prepare for the event.